Why Web3 Teams Need a Telegram-First CRM in 2025

Telegram has become the operational center of Web3. Sales outreach, investor communication, community management, partnership discussions, support requests, and ambassador programs all happen in Telegram chats.

Most Web3 teams eventually hit the same wall: they can't track conversations consistently, important follow-ups slip through, and managing multiple Telegram accounts becomes overwhelming. The team grows from 3 to 15 people, and suddenly nobody knows who's talking to which investor, which partner conversation needs a follow-up, or which support issue has been resolved.

A CRM designed around email threads can't understand the fast, conversational, multi-identity environment of Telegram. The solution is a system designed specifically for the platform where Web3 actually works.

For a complete overview, read our Telegram CRM guide.

In the early days of a Web3 project, Telegram is effortless. The founder handles investor DMs, community questions, and partner outreach personally. Everything fits in their head.

Then growth happens. The team expands. Multiple people start managing different aspects of Telegram communication. And suddenly the cracks appear:

• Duplicated outreach: Two BD managers contact the same investor because neither knew the other had already started a conversation
• Lost context: A team member leaves and their Telegram relationships leave with them — nobody knows what was discussed or promised
• Missed follow-ups: After Token2049, the team meets 200 new contacts. Three weeks later, 150 of those contacts have received zero follow-up
• Account chaos: The project runs 5 Telegram accounts (founder, BD, support, community, marketing) across 3 devices. Switching between them wastes hours daily
• Zero visibility: The CEO asks 'How many active investor conversations do we have?' and nobody can answer accurately

These aren't theoretical problems — they're the daily reality for Web3 teams operating at scale on Telegram without structure.

Traditional CRMs assume emails, scheduled calls, and form submissions. They expect a clean data entry process: create a contact, log a call, update a field. Telegram communication is rapid, unfiltered, and multi-threaded. A single investor might message you across three different group chats and a DM — all within the same hour.

Salesforce, HubSpot, and Pipedrive are built for sales teams that work from email inboxes and calendar invites. They have no concept of Telegram chats, group memberships, or channel ownership. Trying to bolt Telegram onto an email-first CRM creates more work than it saves.

Many Web3 operators maintain several Telegram accounts — one for their public founder persona, one for BD outreach, one for trading operations, one for community management. A traditional CRM that can't consolidate accounts forces manual tracking across disconnected systems.

Worse, Telegram contacts don't map neatly to CRM contact records. A person might appear as @crypto_mike in one group, as Michael in a DM, and as an anonymous number in another context. Traditional CRMs have no mechanism to handle this identity complexity.

Traditional sales pipelines assume linear stages: lead → qualified → proposal → close. Web3 relationships are non-linear. An investor might be a community member, a token holder, a partner referral, and a potential acquirer — simultaneously. Without Telegram-native context, pipeline management becomes ambiguous and follow-ups rely on memory.

Web3 teams handle sensitive financial discussions, deal negotiations, and market-moving information on Telegram. A CRM that stores message content creates a security liability. Traditional CRMs archive everything by default — that's a feature for email-based sales but a risk for Telegram-based crypto operations.

Telegram provides the fastest route to decision makers in crypto and Web3. Investors respond more quickly in Telegram than email — often within minutes rather than days. The informal, real-time nature of Telegram matches the speed at which Web3 deals move.

This preference isn't accidental. Telegram offers end-to-end encryption options, supports large group discussions, and has no character limits. For an industry that values privacy and speed, it's the natural platform.

Token holders, DeFi users, and NFT communities expect real-time support through Telegram groups. Moderators, founders, and support agents work from the same inbox. Without structure, it's difficult to see what's resolved, what needs attention, and who's responsible for which conversations.

Web3 is global by nature. Your team might be in Singapore, your investors in New York, your community in Eastern Europe, and your partners in Dubai. Telegram's instant, cross-timezone communication is why it dominates — but it also means the volume of conversations never stops.

Entergram connects using Telegram's MTProto technology and doesn't store message content. Only metadata is retained — usernames, chat IDs, labels, and custom fields. Your conversations stay encrypted on Telegram's servers. Your vault is protected with AES-256-GCM encryption using a passphrase-derived key. Learn more on our security page.

This isn't a compromise — it's a feature. Web3 teams handle market-sensitive information daily. A CRM that stores those conversations would be a liability. Entergram gives you organizational structure without creating a message archive.

Multi-account management lets you manage all your Telegram accounts through a single dashboard. Connect your founder account, BD account, support account, and community account. See all chats in one unified table. Click any conversation and Entergram automatically uses the correct account.

No more switching devices. No more logging in and out. No more missing messages because they arrived on an account you weren't checking.

Custom labels let you create your own CRM structure — labels, text inputs, checkboxes, multi-select fields, dates, and file attachments. Build whatever pipeline or categorization system your team needs:

• Deal Stage: Lead → Contacted → Demo → Proposal → Negotiation → Closed
• Contact Type: Investor, Partner, Client, Community Member, Advisor
• Priority: Urgent, High, Medium, Low
• Event Source: Token2049, ETH Denver, Consensus, Inbound, Referral
• Next Action Date: Set follow-up dates for every conversation

Smart filters let you create saved views for any combination of these fields: 'All high-priority investor conversations from Token2049 that need follow-up this week.'

Broadcast messaging lets you message multiple contacts using labels or filters. Perfect for investor announcements, event follow-ups, and community updates. Personalize with variables, attach documents, and schedule sends for optimal timing.

After a conference, tag all new contacts with the event name, then broadcast a personalized follow-up to everyone in that segment — across all your connected accounts simultaneously.

Convert conversations into support tickets, assign to teammates, and track to completion. Leave internal comments on any conversation — visible to your team but not to the contact. Share smart filters so the entire team works from the same prioritized view.

Entergram's contact management reveals who owns which groups, who shares memberships with whom, and how your network is interconnected. See a contact's roles across all your groups, identify hidden connections, and understand the full scope of every relationship.

After Token2049, your team met 200 new contacts across multiple accounts. With Entergram: select all new contacts in bulk, tag them with 'Token2049', add a 'Lead Stage' of 'New Contact', set a follow-up date for next week, and assign them to the appropriate BD team member. Then broadcast a personalized follow-up message to the entire segment. What would take days manually takes 15 minutes.

Your project has 50 active investor conversations across 3 Telegram accounts. Create a smart filter for 'Contact Type = Investor AND Lead Stage = Active Discussion'. Every morning, open this view to see exactly which investor conversations need attention. Track who sent the last message and how long ago — so investors waiting for your response get immediate attention.

Turn a support DM into a ticket, assign to the right teammate, and track until resolved. Tag by issue type (Technical, Billing, Account, Token) for analytics. Review resolution times weekly to identify bottlenecks and training needs.

Send investor updates to contacts tagged 'Investor', beta invitations to 'Beta Testers', and partnership announcements to 'Partners' — each as personalized messages from the appropriate Telegram account.

Switch between operational roles across Telegram identities without losing context. Your morning might start with investor follow-ups from the founder account, shift to community support from the community account, and end with partner outreach from the BD account — all in the same dashboard.

| Capability | Traditional CRM | Entergram |

| --- | --- | --- |

| Primary Channel | Email, phone | Telegram |

| Message Storage | Stores all communications | No message storage — privacy first |

| Multi-Account Support | One user = one identity | Unlimited Telegram accounts per user |

| Contact Discovery | Manual data entry | Automatic from Telegram groups and chats |

| Pipeline Tracking | Email-based stages | Chat-based with custom columns |

| Network Mapping | Basic contact relationships | Group ownership, member overlap, role visibility |

| Broadcasting | Email campaigns | Direct Telegram messages across accounts |

| Real-Time Communication | Separate from CRM | Built into the CRM interface |

| Setup Time | Weeks of configuration | Connect accounts and start organizing |

• Web3 Marketing Agencies: Manage client accounts, track campaign communications, and report team performance across multiple Telegram identities
• Market Makers: Organize counterparty communications with deal stage tracking, compliance metadata, and encrypted-by-default architecture
• P2P and OTC Traders: Track trade conversations, filter by deal status, and manage high-volume counterparty relationships
• Crypto Communities: Handle investor relations, community support, and governance communications with group ownership visibility
• Community Managers: Coordinate multiple groups with engagement analytics, team assignment, and event reminders
• Fintech Sales Teams: Build Telegram-native sales pipelines with custom stages, follow-up reminders, and performance analytics

1. Sign up at app.entergram.com
2. Connect all your Telegram accounts through the secure vault
3. Set up custom labels for your pipeline stages and contact categories
4. Create smart filters for your daily workflow priorities
5. Assign team members and start collaborating on shared views

Entergram offers flexible pricing for teams of all sizes, with plans that include multi-account management, broadcast messaging, analytics, and custom labels.

Telegram is where Web3 teams build relationships, close deals, and support users. It deserves a CRM that understands how Telegram conversations work — not one that forces Telegram into an email-shaped box.

Entergram brings structure and clarity with features designed specifically for Web3 workflows — multi-account management, broadcast messaging, custom labels, network intelligence, analytics, and privacy-first design.

The teams that win in Web3 aren't the ones with the best email CRM. They're the ones who've structured their Telegram operations for scale.

Start your free trial or explore all Telegram CRM features.