In Web3, sales rarely start with a form fill or a cold email. They start with a Telegram message.

A DM after a conference. A reply in a group chat. An intro from a mutual contact. For most Web3 sales teams, Telegram is the primary channel where relationships begin and deals move forward.

The problem is not lead volume. The problem is deal control.

Without structure, Telegram becomes a stream of conversations with no clear pipeline, no ownership, and no reliable follow-up. Sales teams lose context, miss buying signals, and let warm leads go cold.

This is why Web3 sales teams that scale successfully do not treat Telegram as just a chat app. They manage it like a CRM.

For context on why Telegram has become central to Web3 operations, Entergram’s guide on why Telegram CRM matters explains the broader shift. This article focuses on sales execution and how managing Telegram smarter directly increases deal velocity.

Web3 sales operate differently from traditional SaaS sales. Deals are relationship-driven, informal, and global.

• Sales Conversations Happen in DMs: Investors, founders, partners, and buyers expect direct access. Telegram removes friction, shortens response times, and accelerates trust.

• Group Chats Create Hidden Opportunities: Sales opportunities often emerge inside community groups, event chats, or private discussion channels. Without tracking, these signals disappear quickly.

• Speed Matters More Than Formality: A fast reply often matters more than a polished pitch. Telegram rewards responsiveness, but only if teams can keep up.

Most lost deals are not lost because of poor product fit. They are lost because of operational gaps.

• No Clear Sales Pipeline: Telegram does not provide stages. A conversation looks the same whether it is an early lead or a deal close to conversion.

• Follow-Ups Rely on Memory: Without reminders or structure, follow-ups depend on individual discipline. This breaks as soon as volume increases.

• Leads Are Scattered Across Accounts: Sales reps often manage multiple Telegram accounts. Context gets fragmented, and ownership becomes unclear.

• Teams Lack Shared Visibility: Managers cannot see what is moving, what is stalled, and where deals are getting stuck.

As explained in HubSpot’s overview of how CRM systems organize communication and customer data, sales performance depends on turning conversations into structured processes.

Most CRMs were designed around email, meetings, and form-based lead capture. Telegram sales do not follow this model.

Salesforce describes CRM as a system that helps teams manage relationships and interactions across a business. That definition, outlined in Salesforce’s explanation of how CRM supports relationship management, assumes structured channels and single identities.

Telegram sales break those assumptions:

• Conversations are informal and continuous

• Identities are flexible

• Deals evolve inside chats, not inboxes

• Multiple team members may interact with the same lead

The teams that close more deals treat Telegram conversations as sales assets, not just messages.

A pipeline gives sales teams a shared language: New lead, Qualified, In discussion, Proposal sent, Closed. Once Telegram chats are mapped to stages, managers gain visibility and reps gain clarity. BreakCold’s breakdown of why clearly defined pipeline stages improve sales consistency applies directly once chat conversations are structured.

Not every Telegram chat is a deal. Labels and custom fields allow sales teams to signal intent early. Examples include:

• Lead source: event, referral, inbound

• Interest type: buyer, partner, investor

• Priority level & Deal size estimate

Entergram supports this approach through flexible labeling and custom fields built specifically for Telegram workflows. The mechanics are covered in Entergram’s guide to custom labels and fields.

Follow-ups should not live in a rep’s head. By organizing Telegram conversations into a pipeline with visible status, sales teams reduce the risk of silent drop-offs. Conversations that stall are easy to spot, and action becomes deliberate rather than reactive.

This is one of the biggest differences between teams that close consistently and teams that rely on luck.

Web3 sales reps often operate across personal, regional, and brand-facing accounts. Managing these separately creates blind spots. Entergram’s unified dashboard allows teams to manage multiple Telegram accounts in one place, creating shared visibility. A detailed explanation of this setup is available in Entergram’s guide to managing multiple Telegram accounts.

Sales broadcasts are not spam when they are targeted. When leads are labeled and segmented, teams can:

• Follow up after events

• Share product updates with qualified prospects

• Re-engage dormant conversations

Entergram enables broadcast messaging based on real segmentation, which keeps outreach relevant. This workflow is explained in Entergram’s guide to Telegram broadcast messaging.

As Web3 matures, sales competition increases. Speed alone is no longer enough. Teams need structure without sacrificing the informal nature of Telegram.

Sales educators continue to emphasize that CRM systems exist to prevent opportunity loss and improve consistency. A clear explanation of this can be found in this overview of why businesses rely on CRM systems.

For Web3 sales teams, that CRM layer must live where sales actually happen.

Web3 sales teams close more deals when they stop treating Telegram as an unstructured inbox. By organizing conversations into pipelines, qualifying leads with labels, and coordinating across accounts, teams turn Telegram into a real sales system.

Entergram provides the structure Web3 sales teams need without forcing them out of Telegram. For a deeper understanding of Telegram-first CRM workflows, you can explore the cornerstone guide: Why Telegram CRM Matters for Growing Teams.