Telegram CRM for Marketing & Growth Teams: Measure, Optimize, and Scale Telegram Campaigns

Growth teams know that Telegram is one of the highest-converting channels available. Direct conversations, personal relationships, and community engagement drive user acquisition at rates that paid ads and email campaigns struggle to match. For Web3, fintech, and SaaS companies, Telegram outreach is often the single most effective growth lever.

But here's the paradox: the channel you can't measure is the channel you can't optimize. And Telegram provides zero measurement tools. You can't track response rates per campaign. You can't compare team member output. You can't see which outreach strategies drive the most engagement. You can't even tell which messages got replies without manually checking each conversation.

Growth teams operating on Telegram are flying blind — executing campaigns based on intuition rather than data, unable to A/B test approaches, and unable to demonstrate ROI to stakeholders. This article explains the specific problems marketing and growth teams face on Telegram and how Entergram turns it into a measurable, optimizable channel.

You just ran a 3-day outreach campaign targeting 200 potential users. How many responded? What was the response rate? How did it compare to last month's campaign? On Telegram, you have no idea. There's no analytics, no response tracking, and no campaign-level metrics.

Without measurement, optimization is impossible. You can't tell which message templates work better, which audience segments are more responsive, or which time slots drive higher engagement. Every campaign is a fresh experiment with no learnings carried forward.

Entergram's analytics dashboard provides the metrics growth teams need:

• Message volume: Track outgoing and incoming messages over any time period
• Response ratio: See what percentage of your outreach gets replies
• Engagement heatmaps: Identify which days and hours drive the most engagement
• Traffic overview: Understand communication volume trends across campaigns

Combined with custom columns for campaign tagging, you can measure performance at the campaign level. Tag conversations with the campaign name, A/B test variant, and message template used. Then use analytics to compare response rates across variants. For the first time, you can run data-driven campaign optimization on Telegram.

Growth teams are only as effective as their individual members. But on Telegram, managers have no visibility into team performance. Who's sending the most outreach messages? Who's getting the best response rates? Who's responding quickly to inbound leads? Who might be struggling and need coaching?

Without performance data, you can't identify top performers for recognition, allocate resources efficiently, or provide targeted coaching. Team standup meetings become anecdotal — "I think things are going well" instead of "Our response rate increased 15% this week."

The employee performance overview lets managers compare team members side by side across every key metric:

• Messages sent and received per team member
• Response ratio per team member
• Average reply speed per team member
• Activity patterns (when each person is most active)

This data drives specific, actionable management. Recognize a team member who increased their response rate by 20%. Coach a team member who's sending high volume but getting low engagement. Identify that the team member who sends messages at 10am gets better response rates than the one messaging at 4pm.

A growth team runs multiple campaigns simultaneously — user acquisition outreach, partnership development, community engagement, re-activation campaigns, content distribution. On Telegram, all of these campaigns live in the same flat chat list with no way to distinguish between them.

Team members can't filter their view to see only conversations from a specific campaign. There's no shared organizational system, so each person organizes (or doesn't organize) differently. When a team lead asks "how many conversations are in the Partnership Development campaign?" nobody can answer quickly.

Custom columns create the organizational layer Telegram is missing:

• Campaign Name (multi-select): Tag every conversation with its campaign
• Campaign Status (multi-select): New Outreach → Replied → Engaged → Converted → Lost
• A/B Variant (multi-select): Which message template or approach was used
• Results (text): Outcome notes for each conversation
• Conversion Date (date): When the contact converted

Smart filters create instant campaign views: "All active Partnership Development conversations," "A/B Variant A replies this week," "Converted contacts from Q3 outreach." These filters are shared across the team so everyone works from the same organized view. No more asking around for campaign status — the data is right there.

When you need to send a targeted message to a specific audience segment — VIP users for a product update, churned users for a re-engagement campaign, specific industry contacts for a partnership push — Telegram requires you to message each person individually. There's no way to select a segment and send a personalized message at scale.

For growth teams handling campaigns that touch hundreds or thousands of contacts, manual messaging is the bottleneck. The campaign strategy might be brilliant, but execution speed limits scale.

Entergram's broadcast tool lets you send targeted messages to specific segments. Filter recipients by any custom column value — campaign status, industry tag, engagement level — and send personalized messages using macro variables for dynamic content (name, company, custom fields).

A re-engagement campaign targets contacts tagged as "Churned." A product launch notification goes to contacts tagged as "Active Users." A partnership outreach reaches contacts in the "B2B" industry segment. All sent as personal messages from your actual Telegram account, maintaining the conversational feel that makes Telegram outreach effective.

After a campaign ends, growth teams need to analyze results, report to stakeholders, and carry learnings forward. But Telegram provides no export functionality. Campaign data is locked in conversations, and the only way to extract it is manual counting and spreadsheet entry.

This means post-campaign analysis is either skipped entirely (too tedious) or done approximately (missing data). Stakeholder reports lack specificity. Historical comparisons are impossible because past campaign data was never properly captured.

Export all CRM data to CSV anytime. Every custom column value — campaign tags, status, A/B variants, conversion dates, result notes — exports cleanly for analysis in Excel, Google Sheets, or any BI tool.

This makes post-campaign analysis systematic and thorough. Compare campaigns month-over-month. Calculate true conversion rates. Identify which audience segments respond best. Build a growing dataset of campaign intelligence that makes every future campaign more informed.

Campaign planning:

1. Define campaign objectives, audience segment, and message templates
2. Create custom columns for campaign name, A/B variant, and status tracking
3. Set up shared smart filters for the campaign

Campaign execution:

4. Use the broadcast tool to send targeted outreach to the defined segment
5. As replies come in, update conversation status (Replied → Engaged → Converted)
6. Team members respond to interested contacts with personalized follow-up
7. Set chat reminders for contacts who need a follow-up in a few days

Performance monitoring:

8. Review response rates and engagement metrics in the analytics dashboard
9. Compare team member performance — who's driving the most conversions?
10. Check A/B variant performance through campaign-filtered views

Post-campaign:

11. Export all campaign data to CSV for detailed analysis
12. Compare results against previous campaigns
13. Document learnings in team workspace for future campaign planning

With Entergram, growth teams finally have a measurement stack for Telegram:

| Metric | What It Tells You |

| --- | --- |

| Response rate per campaign | Which campaigns resonate with the audience |

| Response rate per A/B variant | Which message templates work best |

| Response time per team member | Who's engaging contacts most effectively |

| Engagement heatmap | Optimal outreach timing |

| Conversion rate by segment | Which audience segments are most valuable |

| Campaign comparison (via CSV) | Whether you're improving over time |

This data transforms Telegram from an unmeasured channel into one of the most measurable and optimizable growth levers in your stack.

1. Start your free 3-day trial — set up your growth team workspace
2. Create campaign tracking columns and smart filters
3. Run your first measurable Telegram campaign
4. Review analytics after your first campaign completes

Learn more about how marketing and growth teams use Entergram, or check our pricing page for plan details.