Analytics Guide - Overview & Filtering
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Data-driven communication management is essential for long-term success.
Entergram’s Analytics Page provides a powerful, data-driven overview of your team’s communication activity. These detailed resources will help you understand every metric, filter, and chart, enabling you to identify trends, optimize efficiency, and improve customer experience.
No matter the volume of your daily chat traffic, our analytics solution helps you turn raw data into actionable insights for maximum efficiency and impact.
📊 Analytics Guide Sections
Section titled “📊 Analytics Guide Sections”⚙️ Analytics Overview & Filtering
Section titled “⚙️ Analytics Overview & Filtering”This section details how to navigate and customize the data displayed on the Analytics page.
How to Use Filters
Section titled “How to Use Filters”Users can customize the displayed data using the following filters:
| Filter Type | Options | Description |
|---|---|---|
| Time Range | 3 days, 7 days, 30 days, All Time | Define the period for which all metrics are calculated. The Default Time Range is 30 days. |
| Message Flow | Incoming, Outgoing, All Messages | Specify whether to include only messages you received, only messages you sent, or both. |
| Chat Type | All, Private, Group, Channels | Focus the data on specific types of communication (e.g., compare performance in private chats vs. groups). |
Key Metrics Definitions
Section titled “Key Metrics Definitions”These metrics provide a snapshot of overall activity:
- Total Messages: The sum of all incoming and outgoing messages during the selected time period.
- Incoming Messages: The total number of messages received.
- Outgoing Messages: The total number of messages sent.
- Active Chats: The total number of unique conversations (Private Chats, Groups, Channels) that had activity in the selected time range.
- Text Messages: The count of messages that contain plain text content.
- Count of messages sent / received: Tracks multimedia messages.
- Count of reactions / emojis were sent / received: Measures engagement through expressive content.
- Count of messages were deleted: Tracks message retraction activity.